16-23 Toyota Tacoma NOVA-Series LED Projector Headlights Chrome

AlphaRex® stands as a beacon of innovation and excellence in the automotive lighting industry. Founded in June 2018, our journey from a small operation to a renowned leader in the field is marked by a relentless pursuit of quality, groundbreaking technology, and an unwavering commitment to our customers and community.

Throughout our growth, we have navigated challenges and embraced opportunities. Our dedication to innovation is matched by our commitment to regulatory compliance and industry standards, ensuring that each product we create not only meets but exceeds expectations.

In this Company Overview, you will discover the essence of AlphaRex: our story, our mission and commitment, and core values that guide our every endeavor, our leadership and team that drive our success. Join us as we continue to light the way in the automotive lighting industry with our unrivalled lighting, one innovation at a time.

AlphaRex® began with a vision to revolutionize automotive lighting, combining cutting-edge technology with a commitment to excellence. Founded in June 2018, our journey from a nascent idea to a leading name in the industry has been driven by passion, innovation, and resilience. Over the years, we have navigated challenges, celebrated milestones, and continuously pushed the boundaries of what’s possible in automotive lighting. Each chapter of our story is a testament to our unwavering dedication to quality and our relentless pursuit of perfection. As we illuminate the roads ahead, we invite you to join us on this remarkable journey.

AlphaRex® specializes in designing and manufacturing superior automotive aftermarket performance lighting. Our goal is to produce unrivalled lighting products and technology. In addition to creating exceptional lighting products, AlphaRex is dedicated to participating in and contributing to various car cultures, including Pickup Trucks, Offroad and Overland, JDM, EV, and Muscle Cars. By engaging in shows and car events, we interact with enthusiasts across different car cultures, embodying our commitment to the automotive community.

At AlphaRex®, we hold fast to the conviction that exceptional quality and innovation are key to outpacing the competition. Our commitment is to pioneer advanced products that meet the evolving desires of our customers. Boasting over 20 years of manufacturing excellence, our factory is a trailblazer in the performance lighting sector. We meticulously design our lights from scratch, secure patents for each component, and assure strict adherence to SAE and DOT regulations, setting industry benchmarks. Our dedication to excellence extends to our manufacturing processes, compliant with ISO 9000, ISO 9001, ISO 9002, and now proudly incorporating the automotive-specific ISO 17949 standard. This commitment to quality is mirrored in our rigorous inspection processes, guaranteeing that our customers receive nothing short of perfection. We are steadfast in our belief that unparalleled customer service and technical support form the foundation of our success. Our dedicated team is always on standby to field any questions, ensuring our customers enjoy an unmatched level of service and satisfaction.

Beyond product development, AlphaRex is committed to immersing itself in various car cultures, sponsoring racing teams, and participating in events like the Macau Grand Prix. Our goal is to develop products dedicated to these communities, fostering deeper connections and contributing meaningfully to the automotive industry.

All warranty returns require a Return Authorization form as described below.

Warranties cover defects in design and manufacturing only. Warranties do not cover, among other things: installation errors, expenses related to installation and labor, vehicle down time, wear and tear, acts of God, misuse, abuse, neglect, accidents, collisions, defects due to custom specifications provided by you, or any product modifications, configurations or combinations not performed by us or on our behalf. Also note the exceptions below for third-party purchases.

AlphaRex 2 years manufacturer warranty periods start on the date of purchase. You must be the original owner with proof of purchase upon claim or proof of product registration.

For all warranty returns, we will pay the freight costs on the condition that you return the defective product within 90 days of delivery; otherwise, the product must be returned to us with freight prepaid by you. At our option and as the exclusive remedy, we will repair or replace the product in question, or issue credit. If an identical product is no longer available, we may replace with a similar product of comparable value.

Warranties submitted without RMA form will not be processed

• Water leak under normal usage (no modification), will be covered under warranty. Please click HERE to understand what is water leak vs condensation.
• Light source modification (HID/LED conversion) without proper weather protection that result into moisture/condensation will not be covered under warranty.
• Water damage – product getting submerged in water caused by severe off-road usage will not be covered under warranty.
• DO NOT use dielectric or any type of weather sealing grease on connectors or sockets. Doing so will result in connections problems and will not be covered under warranty. Please click HERE for further explanation.
• AlphaRex USA specializes in aftermarket headlights and taillights. Some of our products may include plugs and converters that could replace or eliminate existing components. We strongly recommend that customers retain their original (OEM) sockets and wiring, as they may be required for future installations or other applications. AlphaRex USA is not responsible for any modifications made to OEM wiring or components, nor for replacing any parts that were not included in the original purchase.